85
%

of professionals agree that
advocacy participation
increases achievement
recognition & career
development

75
%

of purchase decisions are
influenced through
advocacy, increasing your
brand exposure

86
%

of professionals believe
speaking at events or panels
improves their professional
reputation

Why become a Citrix advocate?

A woman giving a presentation to an audience in an office with exposed brick walls and a large screen.
Grow your platform as a thought leader

Video testimonials and event speaking slots have wide reach & help grow your standing as an industry voice.

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Network with like-minded peers

Our advocacy program brings together leaders across industries and geographies. Learn, share stories and network.

Woman attentively listening at a seminar, with others in the background.
Facetime with the Citrix executive team

Our most proactive advocates will get the opportunity to sit down with Citrix leadership and help shape the future of our collective businesses.

How to get involved

  • Icon of a person next to a speech bubble

    Video Testimonial

    In person or virtual, showcase your success and position your brand as an innovator and market leader.

    Learn more
  • Document icon on a blue background

    Written Case Study

    Deep dive into how your business has innovated and driven solutions. Hosted online and as a shareable PDF.

    Learn more
  • Icon of a phone handset and speech bubble

    Reference Call

    Join our roster of customers willing to join a set number of calls per year. Share your experiences with fellow customers in similar scenarios.

    Learn more
  • Icon of a person behind a desk

    Event Speaker

    Provide your expertise and insight at one of our prestigious Exec Insights series or thought leader webinars.

    Learn more
Lightbox Content [Video Testimonial] Use edit bar to hide/show content

Step 1

We'll host a 30 min intro call to discuss options and the process, agreeing suitable dates and sharing Marketing Release Forms for review.

Step 2

Our advocacy team will draft our questions and storyboard (for video) and share for your review

Step 3

The interview will take place virtually or in person.

1 hour for written
2 hours for video

Step 4

Our team will produce and share the content for review. Feel free to advise on whatever amends are needed

Step 5

Once content is approved and the MRF is signed, content will go live on all relevant channels

Lightbox Content [Written Case Study] Use edit bar to hide/show content

Step 1

We'll host a 30 min intro call to discuss options and the process, agreeing suitable dates and sharing Marketing Release Forms for review.

Step 2

Our advocacy team will draft our questions and storyboard (for video) and share for your review

Step 3

The interview will take place virtually or in person.

1 hour for written
2 hours for video

Step 4

Our team will produce and share the content for review. Feel free to advise on whatever amends are needed

Step 5

Once content is approved and the MRF is signed, content will go live on all relevant channels

Lightbox Content [Reference Call] Use edit bar to hide/show content

Step 1

Register your interest with your account team, agreeing the number of calls per year

Step 2

You will be contacted by Citrix a minimum of one week before a proposed customer call to agree availability

Step 3

Calls with the a fellow customer goes ahead as planned. Any follow up feedback is at your discretion

Lightbox Content [Event Speaker] Use edit bar to hide/show content

Step 1

30 minute intro call to discuss event agenda, process & logistics

Step 2

Register your attendance and agree content for your speaking slot. MRF & PRF will need to be signed

Step 3

Finalize logistics, other attendees from your org. If required Exec Leadership meeting can be booked for the day

Step 4

The event goes ahead! Networking opportunities & post event follow up begins

How leading organizations use our solutions

1:13
UK Insurer Simplifies IT with Citrix & Microsoft

UK Insurer Simplifies IT with Citrix & Microsoft

1:28
Citrix vs. F5 & Horizon: A smarter, simpler solution

Citrix vs. F5 & Horizon: A smarter, simpler solution

1:28
Beyond VDI: How Citrix secured access for a healthcare provider

Beyond VDI: How Citrix secured access for a healthcare provider

Become an advocate today

Join now
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